Producing Right, a sustainable journey

Presenting the positive and sustainable journey of Producing Right (Produzindo Certo in Portuguese) in making its business profitable and scalable as a private company in Brazil.

The platform offers a database of rural properties and a matchmaking service connecting buyers concerned about responsible sourcing to farmers who are producing to high environmental and social standards.

Partnerships for Forests helped to design a business, communications and marketing strategy, and improve the digital platform. With the support of programme, Producing Right is scaling up its technical assistance activities in agribusiness value chains.

A second phase of the Partnerships for Forests support is planned through 2023, when Producing Right will move beyond its current mission as a social and environmental compliance platform, to become a matchmaking service connecting farmers to green market opportunities.