VIRTUAL EVENT | Strengthening sustainability commitments in the Brazilian beef sector: a value-chain approach for eliminating illegal deforestation in the Amazon

Virtual event

12 November 2020

With 2020 coming to an end, deforestation rates in the Brazilian Amazon are the highest in a decade, following the continuation of a rising trend over the last eight years. The COVID-19 pandemic has aggravated this scenario, intensifying threats to indigenous peoples and traditional communities and their territories.

The beef sector – and slaughterhouses in particular – are being pressured along with the Brazilian government and businesses in the international spotlight to take action and support the conservation of one the most iconic and biodiverse biomes in the world.

Recognising the urgency of this global call to protect the Amazon in Brazil, Partnerships for Forests joined forces with its partners on November 12, 2020 for a virtual event to debate ways to strengthen sustainability commitments in the Brazilian beef sector in order to eliminate illegal deforestation in the Amazon.

The virtual event

The virtual event promoted clear and feasible solutions that are being tested and have a true potential to become game-changers for the sector. These solutions, through private initiatives and projects supported by Partnerships for Forests in Brazil, mobilise capital to increase sustainability in the cattle value chain as an effective strategy against illegal deforestation.

Hosted by Partnerships for Forests and the Imaflora, this special edition of the series Na Quinta Do Boi was live streamed simultaneously in English and Portuguese.

We heard from:

  • Luiz Henrique de Almeida, Partnerships for Forests
  • Marina Piatto, Imaflora
  • Vasco Picchi, Safe Trace
  • James Allen, Partner, olab (moderator)

The report Strengthening sustainability commitments in the Brazilian beef sector: a value-chain approach for eliminating illegal deforestation in the Amazon and the video Strengthening sustainability commitments in the Brazilian beef sector were officially launched during the virtual event on November 12, 2020.

About the organisers


The Institute of Agricultural and Forest Management and Certification (Imaflora) is a Brazilian non-profit civil association, created in 1995 under the premise that the best way to conserve tropical forests is to give them an economic destination, associated with good conservation practices and responsible management of natural resources. The Imaflora seeks to influence the forest and agricultural products’ chains, to collaborate in the development and implementation of policies of public interest and, finally, to make a difference in the regions where it operates, creating models of land use and sustainable development that can be multiplied in different municipalities, regions and biomes in Brazil.