Conecta – Partnerships for Responsible Agriculture is a monitoring tool that enables full implementation of private sector commitments in the Brazilian beef supply chain by increasing transparency. Combining data from satellite monitoring and blockchain technology, the tool verifies the presence of illegal deforestation and other social and environmental issues.
The partnership is working with producers from the Pará State, a deforestation hotspot in the Amazon, to help them meet commitments outlined in a sustainability protocol and offers a pathway for producers currently blacklisted by slaughterhouses to return to the regular market.
