We work with partners across East Africa to develop, finance, and scale sustainable business models that protect forests, restore landscapes, and strengthen rural economies. By supporting forest-friendly value chains and driving investment into sustainable business models, we help create viable alternatives to deforestation that benefit people, nature, and business.
Our current focus builds on proven approaches and insights from Phase I (2016–23), scaling our impact by working closely with incubators, corporates, and local enterprises. We catalyse investment into forest-friendly business models across Ethiopia, Kenya, Uganda, Tanzania, and Madagascar.
Deforestation in East Africa is driven largely by smallholder agriculture, livestock grazing, and rising demand for fuelwood and charcoal, Our strategy responds to these challenges by focusing on four key areas:
- Supporting sustainable timber harvesting and processing in standing forests
- Strengthening markets for non-timber forest products
- Partnering with corporates to regenerate degraded landscapes
- Enabling local enterprises to scale agroforestry systems
Our work spans a range of forest commodities and restorative value chains – including timber, bamboo, coffee, honey, spices, and cocoa – offering sustainable alternatives to practices that drive deforestation.
