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Our approach

Global markets and financial systems play a critical role in shaping forest outcomes. Yet, most companies still lack meaningful action on deforestation commitments, and only 20% of nature finance reaches emerging markets due to perceived risks.

To support our regional portfolios, we also lead cross-cutting initiatives that strengthen the global systems for sustainable and inclusive growth. This includes partnering with the private sector and policymakers in key consumer markets to turn ambition into action – advancing deforestation-free and sustainable sourcing of major commodities. We also work to strengthen the policies, systems, and market conditions – within producer countries and globally – that enable investment and scale forest-friendly production.

Since 2015, we have worked with governments, industry leaders, and investors to accelerate the transition to sustainable commodity production, and scale nature-friendly businesses, projects and investments.

We aim to:

  1. Build the ecosystem for regenerative and inclusive markets
    • Pre-competitive platforms: We support collective corporate action to set shared goals, reduce investment risk and coordinate efforts at the landscape level.
    • Sustainable value chains with corporate leaders: We work with companies to embed regenerative practices and sourcing strategies, helping to create stable demand and scale solutions across supply chains
  2. Strengthen the policy environment
    • We shape enabling policy environments that align public and private sector efforts. This includes supporting regulations that promote resilient agriculture and forests, encourage smallholder inclusion, reward sustainable practices, and remove incentives that drive deforestation.
  3. Scale access to finance and new revenue streams
    • We develop and test financial instruments that make regenerative agriculture investable and benefit smallholder farmers — including working capital, credit, guarantees, and new income streams like carbon and biodiversity payments — to unlock financing at scale.
  4. Harness technology and data to drive scale
    • We tackle key barriers to scaling forest-friendly business — such as low transparency and limited data availability — by applying practical technologies. These include remote monitoring, farm productivity tools and traceability systems that help reduce risk and support the widespread adoption of sustainable practices.
Cocoa tree

Cross-cutting initiatives resources

Forest-Friendly Futures – Unlocking Investment for…

Strengthening Partnerships in East Africa — Regional Launch…

Forested: Scaling an insetting model for regenerative…

Feker Tadesse describes P4F's strategy in East Africa

Catalysing forest-friendly solutions and investments in East…